ABOUT

Engineer turned Creative Director and A&R Strategist, I bridge the gap between technical precision and bold aesthetics to move culture forward. I specialize in talent scouting and artist development for underserved, visionary talent, applying an experimental, "science-meets-studio" approach to branding, creative direction, and Pan-Asian market positioning. As a multi-instrumentalist and producer, I provide 360° support: fusing analytical rigor with creative passion to help artists thrive, achieve their dreams, and build a more inclusive creative landscape.

My creative intuition was sharpened on the front lines of fashion and photography, providing direction and lighting for editorial shoots in Vogue, Harper's Bazaar, and Billboard Korea. This high-stakes environment taught me how to craft visual narratives that elevate the human spirit while collaborating with top-tier talent like Tiffany Chang (Miss Asia USA 2024), Skye Aurelia (philanthropist, model), NouerA (K-Pop), and Johnny Chen (Taiwanese-American Actor from "The Brother’s Sun"). At my core, I'm a community builder and artist advocate committed to protecting creativity and cultural authenticity as artists scale commercially across global markets. Multilingual and fluent in both Eastern and Western creative ecosystems, I love building bridges between East Asia and the West. I'm currently immersing myself in music production, and combining streaming data analysis with artist insight to better champion artists both inside and outside the studio.

I bring a sustainability lens to every industry I enter, grounding my decisions in intention and impact. From designing AI-driven mobile apps to streamlining creative workflows, my work exists to ensure that functional excellence and aesthetic beauty never trade places. When I'm not in the studio, you'll find me on the tennis court, at a hip-hop dance class, cooking fusion cuisines, organizing the house, exploring new restaurants, or traveling.